Mobile Engagement


As the Senior Digital Marketing Designer at Novu, my responsibilities included designing engaging, personalized emails that pointed to dynamic web content within the Novu application. For example, weekly trivia emails would include questions with “fact” or “fiction” call to action buttons that would guide the user to animated videos that displayed either “correct” or “incorrect” responses. Similar engagement campaigns would run weekly for winners of raffle items, check-in reminders for healthy challenge participants, and re-engagement messages for members who may have lapsed in online participation.

Senior Digital Marketing Designer